ISIBUD

Internet Search Improved By User-side Data (ISIBUD)

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From 1st October 2019, Professor Bill Buchanan OBE (Edinburgh Napier University) and Dr Gordon Povey (Better Internet Search) are collaborating on the ISIBUD project that will deliver unbiased search results supported by a revenue model that does not rely on advertising. 


This project has received funding from the European Union's Horizon 2020 research and innovation programme under the NGI_TRUST grant agreement no. 825618.


The stated objective of the project is to demonstrate that better internet search can be achieved through the use of user-side personalisation (under the full control of the user) and with no personal data revealed to external third-party services. One essential ingredient of this alternative search engine is there must be no commercial bias in the results and so a second objective is to show the viability of the proposed (non-advertising) revenue model.


The core technology used in the ISIBUD project has been developed by the founder prior to establishing this new company and is the subject of an internationally filed patent application. 

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